"How to nail an interview" - good advice in this bad job-seeking environment

Browsing the netculture sites, I came across this webpage that just seemed so useful I thought it should be more widely seen. Some dude researching how to do interviews, a list of 22 tips with some supporting videos. It's a short page, easy to read, with what sounds like great advice.

http://www.howtonailaninterview.com/

28 interviews later, and what did I learn? 22 tips

1. Cover letters are worthless

If you think a well-crafted cover letter (or email) explaining your lack of experience is going to make you stand out, you're wrong and shouldn't even waste your time. With 100's of people applying, there's just no time to read your "pitch". It's all about your resume. That's what sells you. That's what gets you the job interview.

2. 10 seconds to sell or say so long

Unless your resume catches the interviewer's eye in 10 seconds it's over, you're done. So the big question is how do I catch the interviewer's eye? Here comes the best advice on how to get a job interview you'll ever get. Cater your resume to the job description!!! I can't stress this point enough. It's imperative that you cater your resume to each position you apply for. And I mean taking each line on the job description and writing a line on your resume to reflect your experience with regard to that line.

Yes, it takes more time than sending the same resume to 100's of jobs, but you're far better off applying to a fraction of those jobs with a resume specifically written for each job. Put yourself in the interviewer's shoes. They're job is to hire the most qualified candidate. They've been given a set of qualifications to look for: aka the job description, and that's exactly what they're after, so give it to them!

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